Ads By CbproAds

Top 15 Ways to Build Your Subscriber List

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their 'goldmine' because it can generate much of their sales revenue. If you've built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you've completed the first step and are on your way. Now it's time to 'mine' for gold!

Below you'll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1.Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.

2.Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn't look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.

3.Add subscription forms to your social media pages. Make sure that you don't waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!

4.Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it's not necessary, don't include it here. You can always survey them once they're customers! We do recommend that you provide a link to your Privacy Policy however.

5.Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don't have one, put the words 'privacy policy generator' into a search engine and you should be able to find a suitable form to use.)

6.Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it's something they'd be interested in.

7.Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.

8.Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don't limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out 'goodies' throughout the year, your subscribers will feel truly appreciated − and that's good for business!

9.Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they'll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to 'pass it on'.

10.Let others reprint your newsletter as long as the content is not modified. If you're happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you'll get new subscribers, and more traffic and links pointing to your site.

11.Include a 'Sign Up' button in your newsletter. If you're using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!

12.Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!

13.Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more 'believable' and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don't use 'Bob K, FL'). Add a note inviting others to participate. After all, it's free publicity!

14.Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

15.Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others' blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

Click here for a marketing tool you can use to build your subscriber list and start converting your visitors into customers today!

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

How To Make Money From Your Passions

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

To make money online many people jump right in before they are properly prepared. You know that to be a rocket scientist, a doctor, a brick layer, a construction worker, an office worker, a teacher there are prerequisites, things you must learn, before you can be successful, you don't just jump right in unprepared.

The same applies to the Internet marketing industry even though there are unsavory people out there who'd have you believe it's a "Walk in the Park" and requires no more than the belief that you can just do it.

And I'll have to admit, it is a walk in the park compared to what you have to put up with in the working world punching a clock, being a subordinate to someone who does not have your interests in mind; but there are still rules you have to follow and pitfalls you must avoid to actually make Internet marketing work for you.

Most people will not make a dime online and yet there are others who will make more in one month than most people make in a whole year. Why is that?

My answer begins with the age-old chicken or egg question, "what comes first, the chicken or the egg?" Personally, I vote for, ... well never mind; each argument you or I make comes back to the same old conclusion - I have no clue and I don't think many of us do either.

But one thing I do have a clue about and know for sure is that to make money online you must first have Passion for the company products and/or service of any Internet business from which you expect to make money.

Passion in this sense simply means that you've researched the companies, and like their products or services. It is then that you translate that interest into the education, excitement and work that usually accompany Passion.

I will have to say that many online entrepreneurs are so good at what they do that they ignore Passion, because they can sell anything. But I'm concerned about those of you who are not so knowledgeable at working an online business successfully.

Now, I'm not trying to make anyone believe that Passion is the only thing necessary. Because to be successful you must also have a good website, good marketing, widespread advertising, company support, effective keywords, and etc. Those things are often learned from the company you join - but sidestep Passion and you reduce your chances for success dramatically.

It therefore follows that, if you have no Passion for the company and the products and services provided by that company, again, you won't attempt to do the work you are being taught.

Internet marketing work is typically not all that difficult or time consuming but it does take motivation caused by Passion to get you off and running with a sustained effort so that you won't stumble.

You have a great internet resource, like "search engines", to research the internet marketing industry for business opportunities. USE IT!

Your research should uncover a company that you like and have confidence in. It should be solid, founded on great principles, and easy to understand with great products and services that are sell-able for which you can have Passion. If you don't find it move on.

You can find the right opportunity containing the attributes identified above.

Comments like, well, that one sounds good and the compensation plan is excellent so I guess I'll start that business - do not sound like a decision based on anything near Passion. And remember when you hear that an Internet "guru" does that, don't be tempted, because as I said earlier they are experienced and can sell just about anything without being Passionate about the company products and services.

Note: By the way, your goal is to get to the point where you can sell about anything online. That end-skill and goal is a worthy one indeed.

Remember, there are other steps you must make before you step into Internet Marketing but if you don't first find the right company products and services to be passionate about, all of those other steps may just cause you a lot of frustration instead of bringing you great success.

Not being Passionate about a company and products and services that has market proof that it will sell is a pitfall you simply must avoid.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Millionaire Society is a private society of millionaires whose only goal is to teach you every single thing you must know to build your own 6 or 7 figure income online business.

If you want to make money online, join the society before it's too late.

Click here to join the Millionaire Society now.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Secrets Of A Successful Blog

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Do you know the characteristics of successful blogs? Successful blogs that make a lot of money have a lot of readers so if you want to have success with your blog, focus on getting lots of readers. There are many ways to go about getting readers, but you should know that only about a handful of them work to get you the readers that you desire.

If you didn't already know, you need a blog so that you can propel your business to the next level. I think it's plain to see that having a blog can do a lot for your business growth. In the internet marketing world, there's an old saying that says "the money is in the list", so if you want to earn money with your blog, focus on building a list.

Popular blogs have a readership level in the thousands. It could take some time to build this up from scratch or you can pay for advertising and set up a capture page to get users to subscribe to your blog. I personally feel that the first option of building a list from scratch is better. With this you are using free advertising. For one, these people know you and like you and have grown to listen to your advice. If you think that you can't build a successful blog from scratch, then think again.

Internet marketing in general is hard, and building a successful blog is even harder. Popular blogs get a lot of traffic on a daily basis but you shouldn't let this discourage you if you're not getting a lot of traffic yet. You want to build successful blogs so that you can be perceived as an obvious expert in your niche. With credibility behind you, it will be easier for you to sell your products and services.

It doesn't matter what you use to monetize your blog - you need a lot of subscribers to make it successful. If you have Google AdSense on your blog, you should know that you will get a lot of clicks, but to repeatedly see the numbers rise in your favor, you need a following of people who will visit your blog on a daily basis. This is something that successful blogs have.

I mentioned above that successful blogs have a lot of traffic to their blog. This is important because without a lot of traffic you're dead in the water. You need a lot of traffic if you want to survive in the internet marketing world - that's just marketing 101. There are a ton of ways to get traffic, but only a few of them are worth your time. If you're a beginner, you should stick with the free ways to get traffic since you probably won't have a lot of money for advertising.

One of the best kinds of free advertising is video marketing. All you do is create 3-5 minute long videos and submit them to the top video sites. Sites such as YouTube, Metacafe, and Google Video are all popular sites and get a lot of traffic to them on a daily basis. You can stand to benefit from the traffic that these sites can deliver to you.

Another way to get traffic is with article marketing. Simply write up 300-500 word articles and submit them to the top article directories. Here are a few of my favorites below:

- EzineArticles.com
- ArticleDashboard.com
- ArticlesBase.com
- GoArticles.com
- IdeaMarketers.com

All of these sites can deliver a ton of hits to your blog. You will want to write on topics that are related to your blog so that you can get targeted visitors. You get search engine traffic when you write for the article directories, and you also get traffic when website owners publish your article on their website.

Another great way to get free traffic is with forum marketing. Sign up to a forum and post helpful messages on the forums. Reserve your advertising message until your signature line, as this is the proper place to put your message - so keep this in mind.

Successful blogs have all of these things in common. If you want a blog that is successful, simply follow the tips in this article.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Millionaire Society is a private society of millionaires whose only goal is to teach you every single thing you must know to build your own 6 or 7 figure income online business.

If you want to make money online, join the society before it's too late.

Click here to join the Millionaire Society now.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Affiliate Marketing 101

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

If you are looking to join an affiliate marketing business, the following tips are like milestones in this journey. You need to start each day with an empty glass and fill it up the best you can.

So here are some tips for beginners in Affiliate Marketing

1. Find a product or company you believe in to promote.
2. Acquire an affiliate link through their affiliate marketing program.
3. Get a domain name and hosting from a company like GoDaddy.
4. Outsource a web/blog site that is controlled by WordPress.
5. Sign up with YouTube.
6. Learn how to do keyword research.
7. Now blast your videos out using YouTube And Traffic Geyser
8. Use Traffic Geyser to blast out your blog posts to article sites.

Now before you jump in and spend your money on things you may not need, get some mentoring help. You need a plan of action, and realistic goals. There are some affiliate networks which offer free video training and seminars. These training videos and seminars are very useful for learning the basic and advanced skills in affiliate marketing.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

Millionaire Society is a private society of millionaires whose only goal is to teach you every single thing you must know to build your own 6 or 7 figure income online business.

If you want to make money online, join the society before it's too late.

Click here to join the Millionaire Society now.

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

How to Get Others to Sell Your Info-Products for You, by Janet Switzer

All authors and info-marketers would like to see more sales of their information products -- but too often, they lack the necessary marketing skills or the time to more effectively market their titles. Many emerging experts discover that it takes time to build up your own list of customers, prospects and subscribers.

But when you do a joint-venture with someone else who endorses your products to their customers -- you get to tap into and leverage the time, effort and money they’ve spent over the years building their list and maintaining customer loyalty.

When adding joint ventures to your marketing mix, there are four major questions to consider: (1) how to find joint venture partners, (2) how to approach the other party, (3) what kinds of deals to make, and most importantly (4) what kinds of marketing campaigns to conduct with the names once you negotiate a joint-venture arrangement.

To begin with, there are three categories of businesses where you’ll find ideal joint venture partners -- (1) synergistic companies, (2) your competitors and (3) companies that are completely unrelated to you.

Let’s look at synergistic businesses first.

(1) “Synergistic companies” or businesses are those that already sell complementary type of information. What they’re selling is similar or complementary to what you are offering.

Let’s say you’re selling a system for advertising accounting services and you do a joint-venture with a company that provides continuing education credits for CPAs. In the United States, accountants and other types of professional practitioners are required to maintain a certain level of competency and skills, so they take classes locally or at conferences and earn what are called CEUs or continuing education units.

If you have an information product to help these CPAs bring more clients in the door, perhaps you could locate a company that provides CEU classes but doesn’t offer advertising, marketing and practice-building information as you do.

This would be a perfect company to do a joint venture with -- not only because they are acquiring new students on a regular basis, but because these students know them, trust them, see them as a source of expertise and would probably listen to any recommendations they might give about you and your product.

(2) The next big category of potential joint-venture partners is “competitive companies.” Think about it: At the same time your competitor is prospecting and selling new customers, some prospects are not buying anything. Similarly, customers who have already purchased everything your competitor has to offer may be no longer buying or subscribing.

If you can convince your competitor to promote your products to their non-converted leads or past customer names, that’s a phenomenal joint-venture opportunity for the both of you. You could make money, but also turn those names into revenue for your competitor who has most likely given up ever selling them something else.

(3) The last big category of company to look for is “completely unrelated companies.” These are situations to look for where the company isn’t providing anything similar to what you provide, but COULD provide it if you proved there would be value for their customers and prospects in doing so.

For example, perhaps you find a company who sells a money-making program that is vastly different from the income-generation training program you sell. You can still approach these companies to become a recommended second-income idea or an alternative to the one their prospects originally investigated.

To help you execute joint ventures with these three kinds of companies, start investigating professional schools, magazines, newsletters, corporations, speakers, radio talk shows, infomercial companies and other information outlets for possibilities.

___________________________

Janet Switzer is the marketing strategist behind some of the best known celebrity authors in the world: Jack Canfield of The Secret and Chicken Soup for the Soul, One Minute Millionaire author Mark Victor Hansen, personal finance guru David Bach, motivational speaker Les Brown and others. Click here to subscribe to her FREE series of info-marketing special reports.

Protecting Your Info-Products as Valuable Intellectual Properties, By Janet Switzer

The information products that you develop and sell are valuable properties that should be protected -- in the same way major corporations, big-name publishing brands and celebrity authors protect their intellectual property rights.

Intellectual properties are things like published works, recordings, website content, your brand and your trademark. And part of building an information empire is securing the legal control, ownership and defense of these properties -- from registering your trademark, to recording your copyrights to obtaining releases from other people whose expertise or comments you might include in your products. You may want someday to sell your business, assign the published assets, license your marketing system or simply prevent someone else from using your product name and creating confusion in the marketplace.

A few hours spent protecting these assets is critical.

TRADEMARKS

For info-marketers, authors, entrepreneurs and others who benefit from being published or publicized, the name of any product lines or publication series you might create should be officially registered as your trademark, assuming that the name is eligible to be trademarked. At the very least, you should add the trademark (TM) symbol to the name of your products, then put in fine print on your copyright page the words “[Title of Product] is a trademark of [your name or other owner of the trademark].”

Of course, you should always consult your own attorney before undertaking any legal matter. I can’t ethically or legally advise you on legal matters. But I do want to save you some time and money by directing you to information and resources you can use.

The first place to visit for information on trademarking your brand is the website of the United States Patent and Trademark Office (www.uspto.gov) where you can perform searches of pending and registered trademarks.

Anytime you register a trademark you have in mind, you and your attorney should conduct an extensive search of the mark in use before filing your trademark application and paying a lot of money. Those searches can run several hundreds dollars per name. But one of the easiest ways to save money in this process is to look up your proposed trademark first at the USPTO website, so you know whether you have a fighting chance of getting it.

When you log on to www.uspto.gov, look for the word “Trademarks” at the left-hand side of the home page, then click on the “Search” button just below it. You’ll jump over to the next page which is the main search page for the Trademark Electronic Search System (or TESS for short). There you can start your search.

Click on the very first search form option, which is New User Form Search (Basic). If you have an actual tradename in mind, you can simply type that word or phrase into the search window and see if any pre-existing marks exist in the TESS system. If you put your phrase in quotation marks, the system will search for that exact combination of words. If you think there may be trademarks that are similar to yours, you can type in just one of the words and see what comes up.

Here’s what you’ll be looking for: A results page that says, “Sorry, no results were returned for your query.” That’s a good sign because it means your proposed trademark has not been registered or applied for by someone else. But, to be safe, you should always do the search again without the quotation marks to see what IS registered that might be similar. In many cases, your proposed trademark might be so similar to an existing mark that your application will not be approved.

You’ll also need to apply in specific classes of commerce where you are using the trademark or plan to use the mark.

Most authors and info-marketers who are building an information empire or publishing brand will want to register their trademark in the following classes of commerce:

Class 9 -- Recorded material including audio, video, software, etc. Class 16 -- Printed materials including books, newsletters and manuals Class 35 -- Consulting, business management and professional services Class 41 -- Education and training including live workshops, seminars and more

To obtain registration of a trademark (and the ability to use to R-circle symbol after your trademark, the mark must actually be in use in commerce at the time you apply for registration. If you’re just thinking about a new product line or name, you can file an “Intent to Use” application, then convert it to an “Actual Use” application once you can prove you are indeed using it in commerce.

A good intellectual property attorney can tell you more.

COPYRIGHTS

What if you simply want to protect your written material and spoken words from other people who might illegally copy it and include it their work? The United States Library of Congress will register your copyright on virtually any kind of written, recorded, visual or other work you produce.

Their website www.copyright.gov has so much good information, you should really take a look.

But one thing you should know is that any work you create actually carries a copyright the minute you write it and produce it in a tangible form – that means, printing it, distributing it, publishing it, recording it. However, even though the copyright is established when you produce it, you still need to register the work with the Library of Congress in order to enjoy expanded protection of the copyright.

It costs less than $50 to register copyright on each work, plus you have to submit two copies of the work. It’s always a good idea to add a copyright page to your written materials (or print on the label of any CD) a line that reads:

© 2005 Your Name

In other words, type out the C-circle symbol, followed by the year you produced the work, followed by the owner of the copyright (you, your company, two co-authors, etc.).

RELEASES FROM GUEST EXPERTS AND INTERVIEWEES ?Sometimes, you merely want to protect the information you’ve acquired from someone else to include in your product.

If you have a guest expert on your conference call series and you want to record that series and sell the recordings later, have the guest sign a release that allows you to use their name and voice for commercial purposes.

If you want to use a testimonial or endorsement from someone important in your advertising and marketing efforts, be sure to have them sign a release stating they said those words and are allowing you to use them for commercial purposes. Some people will sign this release, some won’t. But it’s always good to have this on file even years later -- especially if the testimonial is so powerful that you’re still using it.

Building an empire of super-lucrative information products, training programs and consulting services requires a little preparatory work in this area.

If your business is based outside the United States, check with your own national authorities or a local legal expert about securing trademarks, copyrights and releases.

___________________________

Janet Switzer is the marketing strategist behind some of the best known celebrity authors in the world: Jack Canfield of The Secret and Chicken Soup for the Soul, One Minute Millionaire author Mark Victor Hansen, personal finance guru David Bach, motivational speaker Les Brown and others. Click here to subscribe to her FREE series of info-marketing special reports.

* DISCLAIMER: Janet Switzer is not an attorney and is not dispensing legal advice. No information contained herein should be construed as legal advice being given by a legal professional, nor should it be construed as particularly appropriate for your specific circumstances. Additionally, since the above material was written, changes to the law may have occurred. Please consult your own attorney before embarking on any activity that affects your legal rights and obligations.